After spending 17 years in Advertising in various Creative leadership roles across agencies like Ogilvy, Lintas and Publicis and working as creative lead on iconic brands like Lakme, Fashion Week, Johnsons & Johnson, ICICI Prudential and Vodafone (Orange), I made the switch to direction in 2015.

An artist by training and design purist by temperament, my expertise lies in telling creatively motivated engaging visual stories. Marrying Strong Narrative Performances with superior Aesthetics and visual vocabulary has been my signature style. I take great pain in detailing out every aspect of my Stories from Scripting, and every other aspect of framing including Production Design, Costume Design, Sound, Light to bring alive a visually rich narrative. Having worked in categories like luxury and beauty, creating a cinematic world has become second nature.

Having worked extensively with Hindustan Levers, Estee Lauder, Procter& Gamble, Loreal , Reckitt and Benckiser, both in India and globally, I have partnered with the best of India and Global talents. Ever since my plunge into direction, I have collaborated with some of the finest talents nationally and globally.LA, Prague, Amsterdam and Bangkok and of couse India.

I also wrote a short film, which did the festival circuit and which was directed by Gauri Shinde.
Its called “Y Not” and the link is https://www.youtube.com/watch?v=MNlM5cHTJ7M